Emporio Sirenuse presents new additions to its Home Collection – a splendid series of glassware, embroidered cushions, and decorated ceramics that echo the timeless aesthetics of the Amalfi Coast and pay homage to its continuing, evermore travelled tradition.
Left. Chiara Goia. Suzani plates 33cm Ø. Home Collection 2022. Right. Chiara Goia Aria Glass. Home Collection 2022.
December 10, 2021 (Positano, Italy) – The reputed luxury lifestyle brand Emporio Sirenuse, founded by Carla Sersale of the iconic family-run hotel Le Sirenuse, unveils the latest additions to its Home Collection. A collection of Murano glassware whose transparency romantically engages with the seascape of the Amalfi coast, tribal textured cushions paying homage to the embroidered Suzani and Ikat fabrics collected over the years by the late Franco Sersale – father-in-law of the founder – and hand-decorated ceramics inspired by the long tradition of the village of Vietri, will join the brand’s carefully designed fashion collections of beach-and resortwear, which continuously distill the values and verve of the inimitable Amalfi Coast hotel.
The Aria Glass Collection lends its name to the air we breathe, aria in Italian, and more specifically to the refreshing breeze that brushes the waves of the expansive sea surrounding Positano. An immersive series of glassware whose surfaces, like the reflective tints of the water once touched by light, project luminescent reflections in motion, their aquatic essence inspires a slow dance of changing hues on a cloud at sunset.
Designed to hold cocktails, long drinks, and generous cascades of ice, the Aria pieces embrace Negronis, Spritzes and Americanos as they do the refined champagne and local wines served on the airy terraces of Positano's Le Sirenuse hotel. Each Aria piece is individually blown by master glassmakers in the Murano furnaces of Nason Moretti, a company whose centennial history has long been at the forefront of the artistic Venetian glassmaking scene.
Chiara Goia. Suzani Cushions. Flower Square Pillow Cases. Home Collection 2022
The Suzani Cushions Collection seeks its inspiration from the Suzani- and Ikat-embroidered fabrics that populate the rooms filled throughout the years by the late Franco Sersale. Father-in-law of Carla Sersale, the passionate world traveler minutely composed a collection of objects and artworks alike which to this day form the core of the hotel’s unique flair. These striking silk covers are hand-embroidered by traditional artisans in Mumbai, as nomadic Central Asian arts and crafts make their first appearance in the flagship store on the Amalfi Coast – a chic and carefree interpretation of traditional Tajik, Uzbek and Kazakh motifs, which enter by a "step jazz" into the contemporary era with the tribal energy of its patterns and textures.
The same spellbinding range of motifs that call back to the ancient Suzani-embroidered fabrics of Central Asia, first developed into a collection of cushions, now finds their way into the new selection of Suzani Plates. Hand-painted ceramics from the storied traditions of Vietri, a small village at the end of the road to Amalfi, they revisit the motif, whose embrace of the material looks bolder and more striking than ever. Here, the Orient once again meets the Italian coast, celebrating the ingrained heritage of port cities, beating hearts par excellence of the dialogue between cultures, where objects, ideas, stories, and endless discoveries have never ceased to transit.
Emporio Sirenuse founder Carla Sersale explains:
“Our Suzani cushions and plates draw from ancient patterns of old civilizations from Central Asia. We reworked these themes in a modern, minimalist way, embroidering them on silk in India and hand painting them in Vietri style by our local skilled ceramists. The rainbow coloured, lightweight glassware adds and compliments the rest of our collection”.
The collection is available online at emporiosirenuse and exclusively on matchesfashion
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NOTES TO EDITORS:
About Le Sirenuse:
Le Sirenuse opened in 1951, when the Sersale family turned their Amalfi Coast summer house in Positano into a stylish small hotel. Today the 58-room resort is considered one of Italy’s leading seaside luxury hotels, though it still retains the intimate, cultured atmosphere of a private home. The rooms are contemporary yet reminiscent of a glamorous bygone era. The hotel may hail the renowned La Sponda restaurant, and a spa designed by architect Gae Aulenti, but Le Sirenuse is still very much a family affair. Second-generation co-owner Antonio Sersale looks after the day-to-day running of the hotel, while his wife Carla oversees the boutique Emporio Sirenuse and designs beach-oriented fashion collection Le Sirenuse Positano. Le Sirenuse has won numerous awards and is internationally renowned for the quality of its services.
About Emporio Sirenuse Positano:
Since opening in 1990 opposite the Sersales's iconic Le Sirenuse hotel, the Emporio Sirenuse Boutique has developed into a flourishing lifestyle brand with an e-commerce site and two adjacent shops in Positano: a Men's, Home Décor & Lifestyle store and a Women's store.
Founder Carla Sersale's own collection of resort wear, Le Sirenuse Positano, was launched in 2013 at the boutique. The line includes a unique range of prints and embroideries on caftans, silk summer dresses, and easy separates. The brand has since grown a loyal following worldwide and is distributed internationally at top retailers including Matchesfashion.com, Bergdorf Goodman, Net-a-Porter.com, Aerin, Kirna Zabete, Ounass, Harrods, Luisa Via Roma, and other select retailers worldwide.
Homeware – including glasses, ceramics and textiles – accessories, and fashion pieces are all handpicked or designed by Carla Sersale and curated to embody the chic, understated elegance of the hotel and lifestyle on the Amalfi Coast.