The reputed luxury lifestyle brand Emporio Sirenuse presents exclusive fashion and home collections in collaboration with the Elephant Family, a UK-based non-profit organization, available now.
May 15, 2023 (Positano, Italy) – Emporio Sirenuse is proud to support Elephant Family, a UK-based non-profit organization dedicated to protecting endangered wildlife and their habitats in Asia, with an exclusive collection of resortwear and home accessories.
Bright and wild, the Elephant Family Collection pays tribute to one of history’s most brilliant conservationists and award-winning authors, Mark Shand, honoring the noble quest of his Elephant Family foundation with both a concrete contribution of 10% of all collection profits and a dedicated campaign.
Inspired by their shared, and deeply rooted connection to India, Emporio Sirenuse celebrates Shand’s colorful character with a free-spirited homage to the beauty of life in the wild. A lush world of jungle prints and exquisite embroidery, the High Summer range redefines the brand’s signature silhouettes with playful sophistication, while an exclusive capsule of handcrafted ceramic tableware and refined home textiles transform any occasion into a feast of exotic elegance.
Shot by Sergio Ghetti on location at the Dera Amer luxury tented camp and elephant sanctuary – where the Singh family’s commitment to facilitating the harmonious co-existence of local communities and wildlife offers a thriving example of the Elephant Family’s mission – the campaign is bathed in the golden light of a sandy forestland near Jaipur, and captures the sensual irreverence of two models as they accompany iconic, free- roaming elephants on their gentle march towards freedom.
“A hopeful celebration of natural harmonies, this collaboration symbolizes our deep love of India’s magnificent heritage, and our commitment to preserving its unique beauty. It is a privilege to work with such an esteemed partner in honoring the legacy of Mark Shand and his dedication to a land we respect so greatly,” says Carla Sersale, Founder of Emporio Sirenuse.
“We are delighted to partner with Emporio Sirenuse, who have created a beautiful collection of resortwear and homewares which echo our ethos and the work we do to protect wildlife and their habitats. “As habitats shrink it is more critical than ever that our conservation work finds ways for wildlife and people to live in harmony. This collaboration will help raise awareness and support our work on the ground through money raised. On behalf of the animals we are working to protect - thank you,” says Richard Hawkes, Chief Executive Elephant Family.
The Elephant Family x Emporio Sirenuse fashion collection will be available from May 15th, 2023 at Emporio Sirenuse in Positano, Net-A-Porter, Bergdorf Goodman, Matches Fashion and www.emporiosirenuse.com. The Homeware Collection is exclusively available on Net-A-Porter.
High-Summer 2023 Collection prices range from € 130 to € 848. The Homeware Collection prices range from € 73 to € 603.
NOTES TO EDITORS:
About Emporio Sirenuse Positano:
Founded in 2013, the Emporio Sirenuse Resortwear and lifestyle brand translates the rich artistic culture and coveted lifestyle of the Sersale family’s iconic Le Sirenuse Hotel in Positano into a world of style. Celebrating the carefree irreverence of luxury that belongs in a class of its own, each collection weaves a story out of only the finest handwoven fibers and oneiric prints to create an idyllic terra felix in the world of destination fashion. With two flagship boutiques in Positano, the brand offers a distinctive Womenswear range, including extravagant party pieces, versatile separates and elegant caftans, as well as select Menswear and Home Décor collections, collaborations with international names in the world of art, fashion and design keep the collection fresh and fun. Distributed internationally by select retailers, the collection is available from: Matches Fashion, Bergdorf Goodman, Neiman Marcus, Net-A-Porter, Aerin, Kirna Zabete, Harrods, Ounass and Luisa Via Roma, as well as online from www.emporiosirenuse.com.
About Elephant Family:
Working in partnership with local conservation experts to tackle the challenges facing Asia’s wildlife and the indigenous communities that live alongside them, Elephant Family supports the rights and education of forest dwelling peoples with a 21st century approach to species preservation, recognizing that the habitats of most wild animals are outside of national parks and focusing their energies on both the sharing as well as sparing of space. To date they have raised more the £20 million, largely through high profile, yet rigorously inclusive public art events, including epic digital Fabergé egg hunts in NYC, high fashion Animal Balls in London, rickshaw races through rural India and hundreds of painted elephant sculptures taking over the streets of Mumbai. Their CoExistence campaign saw a migration of 100 life size lantana elephants, created by India’s Adivasi communities, migrate from India to London and soon to travel across the USA. The Elephant Family is part of the British Asian Trust, a UK registered charity and is also registered in the USA. For more information, please visit www.Elephant-Family.org
About Le Sirenuse:
Le Sirenuse opened in 1951, when the Sersale family turned their Amalfi Coast summer house in Positano into a stylish small hotel. Today the 58-room resort is considered one of Italy’s leading seaside luxury hotels, though it still retains the intimate, cultured atmosphere of a private home. The rooms are contemporary yet reminiscent of a glamorous bygone era. The hotel may hail the renowned La Sponda restaurant, and a spa designed by architect Gae Aulenti, but Le Sirenuse is still very much a family affair. Second-generation co-owner Antonio Sersale looks after the day-to-day running of the hotel, while his wife Carla oversees the boutique Emporio Sirenuse and designs beach-oriented fashion collection Le Sirenuse Positano. Le Sirenuse has won numerous awards and is internationally renowned for the quality of its services.
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Image credits:
Image 1. Emporio Sirenuse x Elephant Family, Elephant Family Collection. Photography by Sergio Ghetti.
Image 2. Emporio Sirenuse x Elephant Family, Elephant Family Collection. Photography by Sergio Ghetti
Image 3. Emporio Sirenuse x Elephant Family, Elephant Family Collection. Photography by Sergio Ghetti