The reputed luxury lifestyle brand Emporio Sirenuse presents a curated selection of its latest fashion and home collections, traveling from Italy to the Parisian store Le Bon Marché available from May 1 – June 25, 2023, for the retailer’s exclusive summer exhibition.
Exterior View – Belvedere Hotel Mykonos. Photography by Nick Kontostavlakis. Courtesy of Belvedere Hotel Mykonos.
February 20, 2023 (Paris, France) – The luxury lifestyle brand Emporio Sirenuse, founded by Carla Sersale of the iconic family-run hotel Le Sirenuse, showcases its latest Spring Summer 2023 Collection Posi Pop together with selected pieces from its Home Collection with a pop-up at the renowned Parisian department store Le Bon Marché from May 1 – June 25, 2023.
Emporio Sirenuse‘s pop-up at world-renowned department store is located at the center of the retailer’s second floor, housing timeless luxury brands. Following the store's summer display theme of ‘Dolce Vita’, the carefully designed and curated space will emulate the ambiance and signature aesthetics of Le Sirenuse hotel in Positano, narrating the world of Italian seaside simplicity, charm and elegance. The set design replicates some iconic pieces from the hotel, such as its white vintage outdoor chairs, a luscious lemon tree nestled in the splendor of terracotta amphoras and a custom-made bench, printed carpet reminiscent of the hotel’s bespoke colorful tiles and elaborate golden hanging racks framing the space. The Parisian pop-up offers an exclusive look into Emporio’s cosmos evoking the luminous spirit of the Mediterranean. Celebrating the art of travel in style, the featured Spring/Summer 2023 Collection Posi Pop explores a fresh, nuanced and romantic take on Positano’s legendary dolce vita with light, colorful and bright summer pieces.
The collection boasts ballooning sleeves, gorgeous full skirts and elegant caftans, exquisitely stitched palm fronds, and prickly cacti, evoking the lush decadence of island hideaways and glowing textures of the desert. Abstract color compositions bring the disruptive spirit of Italian Pop Art to 60s-inspired halter dresses, crop tops and high-waisted skirts, while bright, handwoven Ikat stripes reinterpret retrò sailing style with playful irreverence. Adding to the brand’s repertoire of master-crafted embroidery and exclusive prints on handloom linens, airy cotton voile and the finest Italian Poplin, a new jersey knit capsule brings monochrome creations to the fore. Draped, knotted or tied, bare-backed or off-the-shoulder, the stunning silhouettes and saturated primary colors of this intriguing story channel anything from divine goddess looks to those of sultry 70s divas for a distinctly sensual take on summer style.
Emporio Sirenuse founder Carla Sersale explains:
“I have a soft spot for Le Bon Marché, a department store that is different from any other. I always felt a special bond towards this store as the attention to detail and the gracious professionality of its staff rivals that of our hotel, Le Sirenuse. We designed a space with our terrace in Positano in mind. We recreated the floor of my boutiques and brought over a table, some chairs and two lemon trees from Le Sirenuse. We hope to bring some sunshine as well.”
View of Belvedere Hotel Mykonos Pool Club. Photography by Nick Kontostavlakis. Courtesy of Belvedere Hotel Mykonos.
Halfway through the two-month period of the pop-up, Emporio’s High Summer 2023 Collection, in exclusive partnership with The Elephant Family, will accompany the Spring Summer 2023 Collection at Le Bon Marché. Venturing from the idyllic seaside paradise into a lush new jungle landscape, the collection is an ode to the exotic nature and fascinating contradictions of India. Emporio Sirenuse commits to donating 10% of its profits on Elephant Family and Wildlife designs to this trusted non-profit organization’s pioneering projects dedicated to protecting endangered wildlife and their habitats in Asia and Africa.
A splendid series of decorated ceramic Suzani Plates from Emporio’s Home Collection, echoing the timeless aesthetics of the Amalfi Coast and paying homage to its continuing, evermore traveled tradition, will join the brand’s carefully designed fashion collections at the Le Bon Marché, introducing the values and verve of the inimitable Amalfi Coast to Paris.
The spellbinding range of motifs that call back to the ancient Suzani-embroidered fabrics of Central Asia found their way into the selection of the bespoke Suzani Plates. Hand-painted ceramics from the storied traditions of Vietri, a small village at the end of the road to Amalfi, they revisit the motif, whose embrace of the material looks bolder and more striking than ever. Here, the Orient once again meets the Italian coast, celebrating the ingrained heritage of port cities, beating hearts par excellence of the dialogue between cultures, where objects, ideas, stories, and endless discoveries have never ceased to transit.
Exterior View of Belvedere Waterfront Villa– Belvedere Hotel Mykonos. Photography by Nick Kontostavlakis. Courtesy of Belvedere Hotel Mykonos.
NOTES TO EDITORS:
Le Bon Marché
24 Rue de Sèvres, 75007 Paris, France
Opening Hours:
Mon – Sat | 10 am – 7.45 pm
Sun | 11 am – 7.45 pm
About Emporio Sirenuse Positano:
Since opening in 1990 opposite the Sersales's iconic Le Sirenuse hotel, the Emporio Sirenuse Boutique has developed into a flourishing lifestyle brand with an e-commerce site and two adjacent shops in Positano: a Men's, Home Décor & Lifestyle store and a Women's store.
Founder Carla Sersale's own collection of resort wear, Le Sirenuse Positano, was launched in 2013 at the boutique. The line includes a unique range of prints and embroideries on caftans, silk summer dresses, and easy separates. The brand has since grown a loyal following worldwide and is distributed internationally at top retailers including Matchesfashion.com, Bergdorf Goodman, Net-a-Porter.com, Aerin, Kirna Zabete, Ounass, Harrods, Luisa Via Roma, and other select retailers worldwide.
Homeware – including glasses, ceramics and textiles – accessories, and fashion pieces are all handpicked or designed by Carla Sersale and curated to embody the chic, understated elegance of the hotel and lifestyle on the Amalfi Coast.
emporiosirenuse.com | @lesirenuse | @emporiosirenuse
About Le Sirenuse:
Le Sirenuse opened in 1951, when the Sersale family turned their Amalfi Coast summer house in Positano into a stylish small hotel. Today the 58-room resort is considered one of Italy’s leading seaside luxury hotels, though it still retains the intimate, cultured atmosphere of a private home. The rooms are contemporary yet reminiscent of a glamorous bygone era. The hotel may hail the renowned La Sponda restaurant, and a spa designed by architect Gae Aulenti, but Le Sirenuse is still very much a family affair. Second-generation co-owner Antonio Sersale looks after the day-to-day running of the hotel, while his wife Carla oversees the boutique Emporio Sirenuse and designs beach-oriented fashion collection Le Sirenuse Positano. Le Sirenuse has won numerous awards and is internationally renowned for the quality of its services.
sirenuse.it/en
About Le Bon Marché:
Le Bon Marché Rive Gauche was the first department store in the world. It opened in 1852 in Paris at the instigation of Aristide Boucicaut and his wife Marguerite. They were both in favor of “a new kind of store that would thrill all the senses”. Combining unconventionality and elegance, this unique space designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel displayed a singular style influenced by the creative vitality of Paris’s Rive Gauche. Original creations and limited editions stood alongside a selection of the most beautiful objects from all over the world. Women’s, men’s and children’s fashion, accessories, tableware and design, but also cultural exhibitions, furniture collections and contemporary works of art filled the space and generated surprise. Here, as in the beginning, discovery and amazement are the foundations of a way of life that transforms shopping into an art de vivre.
https://www.lebonmarche.com/en/index
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