Emporio Sirenuse Home Collection, ARIA Glass Collection. Photography by Roberto Salomone. Courtesy of Le Sirenuse Positano.
Emporio Sirenuse presents its first-ever Le Sirenuse Positano Home Collection rooted in the understated elegance and dolce vita flair of the Amalfi coast hotel of which it takes its name.
November 12, 2020 (Positano, Italy) – Luxury lifestyle brand Emporio Sirenuse, founded by Carla Sersale of iconic family-run hotel Le Sirenuse, presents its first-ever Home Collection – a collection of handcrafted Murano glassware, bone-china plates and mugs, and Suzani- and Ikat-inspired hand-embroidered cushions. An expansion of Emporio Sirenuse’s fashion resort wear lines, this new eclectic collection brings together pieces designed by Carla Sersale with her niece Viola Parrocchetti, the brand’s creative director. Rooted in the celebration of centennial craftsmanship, the vibrant selection of lifestyle accessories is an ode to the Amalfi coast hotel’s understated elegance and dolce vita flair.
In reference to aria, or “air” in Italian, the ARIA Glass Collection acts as a mirror to the Amalfi coast’s pure blue skies, shifting sunset hues and cool breeze smoothly skimming the waves. Designed to embrace the coast’s signature cocktails – Negroni, Spritz, Americano as well as the carefully selected champagnes and wines served at the hotel, each piece of the ARIA glassware set is blown individually in the furnaces of Murano’s esteemed master vetrai Nason Moretti – a homage to the century-old craftsmanship heritage that has long stood on the artistic front line of the Venetian glass scene.
Left. Emporio Sirenuse Home Collection, LUKE EDWARD HALL Plate and Mug Collection. Photography by Alessandro Oliva. Courtesy of Le Sirenuse Positano. Right. Emporio Sirenuse Home Collection, SUZANI Cushion Collection. Photography by Alessandro Oliva. Courtesy of Le Sirenuse Positano.
Conceived by the young British artist and designer with whom it shares its name and in collaboration with Carla Sersale, the LUKE EDWARD HALL plates and mugs playfully combine the nonchalance of French poet and designer Jean Cocteau and of British photographer and artist Cecil Beaton. Steeped in the Classical legacy and iconography of Mediterranean culture – the idyll of sculptural fragments and Romantic pantheism – the collection of gold-rimmed bone china plates and mugs diffuses patterns of wistful, androgynous faces and Luke Edward Hall’s personal take on the iconic view of Positano from Le Sirenuse. A subtle yet joyful translation of these two motifs, the set, completed by a charger plate and graceful lemon vase, is available in five color ways.
The third iteration of the Le Sirenuse Positano Home Collection, the SUZANI Cushion Cases fuse Central Asian nomadic art and the iconic Jazz age into an eye-catching range of cushion cases. Available in a range of patterns and colors, they pay homage to the Suzani embroidered textiles and Ikats collected over the years by the late Franco Sersale, father-in-law of the lifestyle brand’s founder. Initially presented at Emporio Sirenuse’s flagship boutique in Positano, the striking silk covers are hand-embroidered by local artisans in Mumbai. A chic, carefree take on traditional Tajik, Uzbek and Kazakh motifs, they pulse with vibrant tribal energy.
Emporio Sirenuse founder Carla Sersale explains:
“The new home collection is a natural continuation to our longstanding fashion lines. In working with artists, designers and reputed traditional craftsmen, we see the collection as an ode to Le Sirenuse’s now widely coveted dolce vita atmosphere and our original aspiration to share a centennial family heritage and intimate lifestyle. The home collection emanates a particular art de vivre; and with it, one can seize a piece of this experience and make it their own, in their own home.”
The collection is available online at www.emporiosirenuse.com and exclusively on www.matchesfashion.com from November 2020 onwards.